There seems to be a button war going on all around us. Google, Yahoo, StumbleUpon, LinkedIn, digg — they’ve all been trying to get their buttons in prime real estate on big websites. But 2 players are larger in the space than anyone else: Facebook & Twitter. And Twitter has just escalated the war a bit today.
Twitter has just unveiled their new Follow Button. This follows their previous Tweet Button which is already in use on 1000s of websites around the web. While the Tweet Button was great for sharing single pieces of content, the Follow Button is meant to establish more twitter social connections on the web. So, it’s kinda like the Facebook Like Button, which people place on their sites to get other Facebook users to establish themselves to brands remotely. Of course, the Like Button also kinda acts a bit like the Tweet Button as well (that is, you can also share individual pieces of content from it too).
Are you confused yet?
Twitter’s 2-button concept is actually pretty simple. The Tweet Button is to share things. The Follow Button is to make connections with other Twitter users remotely. So if we were to add a Follow Button to the sidebar on DigitalOnlinestrategy.com, with one click, you could follow our twitter account. This is something Twitter tried to do with the Tweet Button pop-up , but this is a lot easier to understand. Though it also seems like this is actually part of what they were doing with @anywhere — whatever happened to that idea anyway?
And again, it’s all a part of Twitter’s move towards a stronger social graph with much more connections. This will also help with discovery since Twitter is launching the “Follow Button” on over 50 high-profile sites including places like our sister sites , About.me, AOL.com, and Huffington Post. And big sites like Lady Gaga’s site,IMDb, MTV.com, Jennifer Lopez’s site, and others.